NEWS: Free PaperSpecs Webinar:Designing Spirit Labels & Cohesive Brands

News – For Immediate Release

Free PaperSpecs Webinar
Designing Spirit Labels & Cohesive Brands
Tuesday, June 9, 2015
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’s upcoming free webinar sponsored by Neenah Paper, Sallie Reynolds Allen, owner of Studio 32 North, will share her tips for designing labels and creating a cohesive identity based on her work with a company considered to be at the forefront of craft spirits.

Palo Alto, California – May 15, 2015 – “The 35 Maple Street Spirits portfolio offers a range of craft spirits that are taking the cocktail community by storm,” wrote Matthew Lorton for The Tasting Panel Magazine last fall.

So how do you design for a brand that garners this kind of praise, whose creators hail from a family that’s been influencing wine making for more than 100 years and prides itself in over-delivering on expectations?

Sallie Reynolds Allen, owner and creative director of Studio 32 North, will tell attendees at PaperSpecs’s next free webinar, Designing Spirit Labels & Cohesive Brands.

“When I saw the diverse and intricate label designs, the beautiful bottle shapes, the attention to every detail, I knew Sallie was a creative with a lot to share,” says Sabine Lenz, founder of “Her branding experience and design skill are inspiring on many levels.”


Designing Spirit Labels & Cohesive Brands
Tuesday, June 9, 2015
2:00 p.m. Eastern (11:00 a.m. Pacific)

Registration Link:




Guest Speaker
As an award-winning designer, Allen believes that projects should be managed as meticulously as they are designed.

“Good brands successfully combine conceptual design with brand objectives,” she says. “The design work needs to stand out, but the brand should also come with a strong foundation that can be easily built upon as needs and media change.”

Webinar Highlights
During the webinar, Allen will share advice on creating labels for a cohesive brand, provide tips for building trust with clients, and reveal a sneak peek at two about-to-be-launched products. Highlights of her presentation include:

  • Branding Back Story: 35 Maple Street Spirits
  • Concept Development: every product has a unique story
  • Family Ties: connecting many products to one main brand
  • Design Details: product naming, selecting materials (glass, paper, cork)
  • Keep It Together: tips on managing multiple project elements

Bonus Gift
Twenty-five lucky webinar attendees will receive Neenah Paper’s ESTATE LABEL promotion. The ingenious piece not only converts into a “wine box,” but also contains ESTATE LABEL paper swatches and offers design suggestions for pairing them with wine.

Who Should Attend
Designing Spirit Labels & Cohesive Brands
will be of interest and benefit to designers and marketing professionals who want to gain a deeper understanding of branding through label design – especially for clients with a multiple-product offering.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of the Neenah Packaging team, Designing Spirit Labels & Cohesive Brands is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at




About Sallie Reynolds Allen
Sallie Reynolds Allen is the owner and creative director of Studio 32 North, a design firm located in San Diego, California that specializes in branding, graphic design and advertising. Since starting her career, she’s worked with numerous design firms and companies while garnering many accolades. Her work has been featured in Communication Arts, Graphis, the Type Directors Club, Luerzer’s, GDUSA, Print, How Magazine’s Outstanding Achievement, and the Addy’s. Allen’s design has also taken honors at the San Francisco World Spirits Competition, the International Spirits Challenge and the Craft Awards International Competition. She’s been published in numerous books on graphic design and prominently featured on Lovely Package, Packaging of the World and The Dieline.

About Neenah Packaging
Neenah Packaging, provides unique and sustainable packaging papers and custom solutions for premium packaging. Its range of colors and textures—for bags, box wraps, gift cards, gift card carriers, hangtags, labels, folding board and fragrance strips—inspire visually and create a high touch tactile connection. Neenah Packaging enables leading and emerging brands in cosmetics and fragrances; wine, spirits & craft beer; consumer electronics; and retail to deliver on their brand’s promise. Neenah Packaging welcomes custom inquiries.

For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles.

With multiple manufacturing facilities in Wisconsin, prime importance is placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061, Option 5. Follow Neenah on Twitter: @neenahpaper; subscribe to the Facebook page; or visit Against the Grain, Neenah’s design blog.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. PaperSpecs website:

You can also connect with PaperSpecs on Facebook, Twitter and Pinterest.




Copyright 2015. All brand names are the property of their respective owners and may or may not be trademarked.


Sabine Lenz
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152


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