Free PaperSpecs Webinar – “Mixing It Up”

How to Combine Specialty Finishing Processes
Thursday, October 27, 2011

2:00 p.m. Eastern (11:00 a.m. Pacific)

Palo Alto, California – October 13, 2011 – A handful of luscious paper, a splash of saturated color, a dollop of tangy texture, a smidgen of aromatic inspiration – the makings of a delectable printed piece.

But how will you add the spices? Will it be a heaping helping or just a dash of specialty finishing techniques?

PaperSpecs’ next free webinar “Mixing It Up: Combining Specialty Finishing Processes” will show attendees how to effectively combine specialty finishing techniques to achieve a printed piece that stands out from the marketing crowd, ensures the desired results, communicates the right message, and leaves clients finger-licking happy.

Special guest speaker, Sheila Donnelly of Precise Continental, will present an artistic, modern, and fun menu of specialty processes that you can mix and match to create business cards, letterhead, folders, invitations, and brochures that satisfy the pickiest of customers in a marketplace with a decidedly discerning palette.

Donnelly will not only share examples of projects that combined specialty processes to rave reviews. She’ll also uncover the main ingredients for successfully mixing finishing techniques:

  • When it’s appropriate to add more than one specialty process
  • How to plan a project that’s designed with multiple finishing processes
  • How to select specialty finishing techniques to enhance the message
  • How a specialty mix-and-match is elevated with the right paper choice
  • What scenario can send your design back to the cutting board

“Combining specialty processes gives the opportunity to take what would be an average piece and make it unique,” says Donnelly. “There’s nothing more appealing than holding a beautiful piece of paper that’s been enhanced with the right combination of specialty processes.”

You don’t want to miss “Mixing It Up.” This webinar is free thanks to the generous support of Neenah Paper. Space is limited, so reserve your seat today for this special event at www.paperspecs.com/webinar.

About Sheila Donnelly

In June 1996, Sheila Donnelly scheduled a two-week visit to her father’s company, Precise Continental, to explore career options in the graphics industry. On the second day, the prepress department manager quit. Flash forward 15 years. Today, Sheila oversees operations at Precise. Sheila learned the ins and outs of the printing industry the old-fashioned way – diving in headfirst. Even while jumping in, Sheila maintains an ability to step back. Her focus on the big picture has helped to streamline operations and assists her in working with clients to integrate specialty processes into their projects. In her free time, Sheila is an avid yogi and an Anusara Inspired Yoga Teacher in New Jersey and New York. All that deep breathing serves her well at the printing plant as it does on the yoga mat. Precise Continental is an award-winning specialty printer located just outside New York City in Harrison, NJ that has always taken a visionary approach. The team at Precise keeps an eye trained on client needs and the direction of their businesses, while maintaining a keen focus on the industry’s evolution.

About Neenah Paper

For over 100 years, Neenah Paper has been a leader in the creation and manufacturing of premium and specialty papers. Known for its ability to marry innovation and technology, Neenah recently redefined digital printing options by introducing the industry’s most comprehensive offering of digital papers – 29 colors, 13 textures and 12 weights, most available in five common digital sizes. In addition to its line of award-winning and versatile digital papers, Neenah brings state-of-the-art technology to its signature brands, CLASSIC, ENVIRONMENT, ESSE, STARWHITE, CRANE’S and SUNDANCE, as well as a host of other fine paper products preferred by graphic designers and printers. The company rounds out its comprehensive portfolio with the manufacturing, marketing and distribution of Crane & Company’s fine business paper brands: CRANE’S CREST®, CRANE’S BOND®, CRANE’S LETTRA® and CRANE’S® Choice Papers. All of the Neenah brands reflect the company’s sustainability commitment and many carry the Green-e, Green Seal™ and Forest Stewardship Council (FSC) certifications For more information, visit Neenah’s new website at www.neenahpaper.com or call (800) 558-5061. Follow Neenah Paper on Twitter: @neenahpaper; become a fan on Facebook, www.facebook.com/pages/Alpharetta-GA/Neenah-Paper/57797851697; or visit Neenah’s blog, Against the Grain, at http://www.neenahpaperblog.com/.

About PaperSpecs

Finding the most accurate information on paper availability, green certifications and trends like digital paper options is a challenge for designers, print buyers and paper purchasers worldwide. This reality inspired Sabine Lenz, designer and author, to create PaperSpecs, the first independent and comprehensive Web-based paper selection tool. The search mechanism is specifically designed to help paper specifiers easily and quickly find the paper that meets their project’s sustainability goals, creative vision and process requirements.

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CRANE® is a Registered Trademark of Crane & Co., Inc.

Copyright 2011. All brand names are the property of their respective owners and may or may not be trademarked.

 

Contact
Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152

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