PaperSpecs Brings Back Mind Your Color

March 2, 2010
2:00 p.m. Eastern (11:00 a.m. Pacific)

PaperSpecs and Sappi Fine Paper provide real insight for achieving effective color communication.

Palo Alto, California – March 16, 2010 – Can you reply ‘yes’ to any of these questions?

  • Are you concerned about achieving critical color match when going from RGB to CMYK?
  • Do you want to print color with predictability?
  • Do you wish you understood more about the basics of color theory?

If so, then you’ll want to attend an encore presentation of PaperSpecs’ “Mind Your Color” Webinar. Back by popular demand, Daniel Dejan, North American ETC Print and Creative Manager for Sappi Fine Paper, will return to share his valuable knowledge on color.

He’ll help you to better understand and manage color-related issues as only this entertaining expert can! If you’ve heard him speak before, you know he’s one of the best. If you haven’t had the opportunity yet, we can only say you’re in for a real treat.

Dejan will provide advice and tips on:

  • proper conditions for viewing color,
  • paper’s effect on color, and
  • how to read a press sheet.

This Webinar, created for the intermediate level graphic designer, art director, production manager, print buyer and project manager, will take you to the next level in color theory and practice.

Color evokes emotion in the spaces we inhabit, bestows human qualities to the products we sell and distinguishes the companies we brand. Successfully communicating color for print requires added technical savvy – and that’s what “Mind Your Color” is designed to provide.

“Mind Your Color” is free thanks to the generous support of Sappi Fine Paper. Space is limited, so reserve your seat today for this special event at www.paperspecs.com/webinar.

About Daniel Dejan
Daniel Dejan is the North American ETC Print and Creative Manager for Sappi Fine Paper/North America. His areas of expertise are value-added marketing, sales and technical consultation, and he conducts educational programs to the print, paper and creative communities. He comes to this position after 30 years as an award-winning graphic designer, art director, creative director, print production manager and buyer. A renowned graphics arts educator, author and consultant, Dejan has judged numerous graphic design and print competitions throughout the country, has written extensively for graphic arts trade publications, and has sat on the boards of several graphic arts associations and companies.

About Sappi Fine Paper North America
Sappi Fine Paper North America is a leading North American producer of coated fine paper used in premium magazines, catalogs, books and high-end print advertising.  Headquartered in Boston, Massachusetts, Sappi Fine Paper North America is known for innovation and quality. Its brand names, including McCoy, Lustro Offset Environmental, Opus and Somerset, are some of the industry’s most widely recognized and specified.  SFPNA is a division of Sappi Limited (NYSE, JSE, LSE), a global company headquartered in Johannesburg, South Africa, with manufacturing operations on four continents in nine countries, sales offices in 50 countries and customers in over 100 countries around the world. Learn more about Sappi at www.sappi.com.

About PaperSpecs
Finding the most accurate information on paper availability, green certifications and trends like digital paper options is a challenge for designers, print buyers and paper purchasers worldwide. This reality inspired Sabine Lenz, designer and author, to create PaperSpecs, the first independent and comprehensive Web-based paper selection tool. The search mechanism is specifically designed to help paper specifiers easily and quickly find the paper that meets their project’s sustainability goals, creative vision and process requirements.

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Copyright 2010. All brand names are the property of their respective owners and may or may not be trademarked.

Contact

Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152


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