TEDMED 2014 Program Guide


Moved by unseen forces, the team at Alexander Isley, Inc. Designers germinated a highly creative program guide for TEDMED 2014 attendees.

That’s right. Bacteria inspired the design motif for this medical conference. A custom typeface developed in association with type designer Graham Bradley and appropriately named Bacterium achieves great textural and visual effects on the front cover.

A pattern, created from the font’s abstract shapes, is debossed with matte black foil. The conference theme, Unlocking Imagination, is laser diecut amid the shapes. Divider pages also make use of the Bacterium pattern and contain hidden words and illustrations relevant to each section (e.g. the “Speakers” divider includes hidden drawings of faces, and the “Innovators” section contains medical and science imagery such as a beaker, a DNA strand, and a caduceus.)

The program guide also features more than 70 amazing speaker portraits illustrated by Victor Juhasz. Each is highlighted with swatches of color that echo the color palette and Bacterium-inspired elements seen throughout.


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Project Details

Title TEDMED 2014 Program Guide Client TEDMED Date August 2014 Design Alexander Isley
Christina Holland
Print GHP Media
West Haven, CT
Paper Finch Fine Bright White
200 lb. Cover
Mohawk Via Smooth PC100
Cool White 80 lb. Text

Production Details

Dimensions 6.5 x 9" Page Count 240 Print Quantity 3,000 Production Time One month Printing Method Offset Number of Colors CMYK + PMS 485 (red)
+ aqueous
Finishing and Binding Foil (matte black), deboss, laser diecut, folded vertical pocket


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