Iggesund Pop-up Christmas Card


Inspired by Sweden’s breathtaking landscapes, Iggesund’s holiday greeting and its Invercote G shine bright. Papersmyths (Bristol, United Kingdom) pulled out all the design stops in printing and hand finishing this surprising, dimensional pop-up card.

The all-white cover and its laser-cut forest set a serene stage. Open the gatefold to reveal a nighttime silhouette in five levels – each intricately laser-cut – depicting a home tucked on the edge of the woods in the foreground that overlooks the beautiful skyline of Stockholm in mid- and background.

Thanks to the holographic foil on the background layer, the night sky sparkles and dances with stars and the Northern Lights over the charming architecture of the city. The season’s wishes written across the bottom in several languages glows too in silver foil. Star shapes done with spot varnish add another subtle element of interest.

Not to be overlooked is this special detail – taking the care and time to diecut the edge of the ribbon on the envelope’s tuck flap.


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Project Details

Title Iggesund Pop-up Christmas Card Client Iggesund Paperboard Date Christmas 2014 Design Papersmyths Print Taylor Brothers Bristol, UK
Lasercraft Huntington, UK
Paper Iggesund Invercote G 240 gsm

Production Details

Dimensions A5, opening to 148 x 522 mm Print Quantity 10,000 Production Time 9 months Printing Method Offset Number of Colors CMYK + foil (silver, holographic) + spot varnish Finishing and Binding Laser cut, diecut, glue,
hand fold + assemble


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