Templeton & Co. Flagship Brochure

95templeton

Certified public accountants may lean toward the dry side of the ledger, but this flagship brochure for Templeton and Company is juicy to the touch and to the eye.

Five squares comprise the company’s logo, and the geometric element is repeated throughout the design – the overall shape of the brochure and the tabs on the divider pages – to reinforce the brand.

A conservative palette of navy blue and gold ground the more extravagant touches like Glama Natural translucent flysheets and an amazing side-stitch with cuff binding (reminiscent of an old-fashioned cloth-bound ledger).

The use of debossing and Sundance Felt Cover stock on the outside front cover of the brochure give the piece an irresistible touchability. It’s also a great way to make a serious business feel more approachable and personal too.

For me, a big dividend came at the very end. The inside back cover also has a pocket with business card slits – constructed through a clever tab-and-slot mechanism rather than the typical glue. So by all accounts, this is a great design.

 

Project Details

Title Templeton & Co. Flagship Brochure Client Templeton & Company Date April 2011 Design Karen White, Sarah Templeton,
Julie Weil
Print Southeastern Printing
Stuart, FL
Paper Neenah Sundance Ultra White Felt 110 lb. Cover, CTI Glama Natural Clear 29 lb., Sappi Opus 30 Dull 100 lb. Text

Production Details

Dimensions 8.75" x 8.75" Page Count 22 plus 5 tabs Print Quantity 750 Production Time 3 weeks Printing Method Offset Number of Colors Spot + CMYK Finishing and Binding Deboss on cover, diecut back cover (for pocket and tabs), side-stitch and cuff bind


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