Neenah Classic Crest 110%


“The facts Ma’am, just the facts,” said the fictional Sgt. Joe Friday in the mid-century television series Dragnet. This promotional piece from Neenah Paper would surely please the professional, no-nonsense detective.

But don’t let the get-down-to-business theme of this brochure fool you. While the copy proclaims “No Frills,” this promo for CLASSIC CREST (with its 12 PMS colors, four-color process, gatefolds, digital and offset printing) is a full-on display of what the paper can do.

The evidence in this case – great concept, wonderful copy, artful execution, gorgeous paper – has been presented. We don’t think the jury will be out long on this one.

Project Details

Title Neenah Classic Crest 110% Client Neenah Paper Company Date September 2010 Design David Schimmel, Charlie Veprek,
Christina Antonopolous
Print Hemlock Printers
Vancouver, BC, Canada
Paper Neenah Classic Crest Super Smooth Avalanche White 110 lb. Cover and 80 lb. Text

Production Details

Dimensions 9" x 10" Page Count 28 plus cover Print Quantity 20,000 Production Time 3 weeks Printing Method Offset and digital Number of Colors 12 PMS + signatures of CMYK and digital Finishing and Binding Saddle stitch, gate folds


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