“The facts Ma’am, just the facts,” said the fictional Sgt. Joe Friday in the mid-century television series Dragnet. This promotional piece from Neenah Paper would surely please the professional, no-nonsense detective.
But don’t let the get-down-to-business theme of this brochure fool you. While the copy proclaims “No Frills,” this promo for CLASSIC CREST (with its 12 PMS colors, four-color process, gatefolds, digital and offset printing) is a full-on display of what the paper can do.
The evidence in this case – great concept, wonderful copy, artful execution, gorgeous paper – has been presented. We don’t think the jury will be out long on this one.