Hall of Dreams Invitation

Hall of Dreams Invitation - PaperSpecs

The “invite and envelopes help to create a connection with the design and allow the recipient to physically engage and interact with the invitation in order to promote the event in a unique way.”

– Camilo Rojas, Art Director/Designer

Charitable-event invitations are always tricky, especially when you consider a nonprofit’s future ability to do good is riding on them. This creation for last year’s Hall of Dreams Gala for the Baptist Children’s Hospital Foundation is an inspired blend of top-notch print design and everyday technology.

Designed by Camilo Rojas at CR-eate studio, the stars of this invitation are the die-cut cloud shapes in the upper right corner of the piece, echoing similar ones foil stamped by the always amazing Studio On Fire. The foil really makes you appreciate the rich dark hue of the Neenah Classic Crest Smooth Epic Black 100 lb. Cover, while the piece is made doubly impressive by its duplexing to 200 lb.

That said, it’s hard to deny the excitement engendered by the one touch that puts this invitation over the top: an LED-enabled acrylic piece glued to the invitation that makes the name of the event glow a dreamy blue when pressed.

“On the design and printing aspect everything went well, but on the production aspect we made lots of mistakes,” Rojas admits. “We underestimated the time for assembling the card. But thanks to the team at Wow Factor, we were able to put it together in five days. Besides all the challenges we faced during the production of this invite, we and the recipients loved the outcome.”

Project Details

Title Hall of Dreams Invitation Client Baptist Children’s Hospital Foundation Date February 2014 Design cre-ate Camilo Rojas Wow Factor Marketing Felix Castro Print Studio On Fire Minneapolis, Minnesota Paper Neenah Classic Crest Smooth Epic Black 100 lb. Cover (duplexed to 200 lb. Cover); Legion Paper Colorplan Tabriz

Production Details

Dimensions 5.25 × 7.75", A8 Square Flap Envelope Print Quantity 500 Production Time 3 weeks Printing Method Letterpress Number of Colors One color + silver foil Finishing and Binding Acrylic engraving, diecut


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