Business cards are an expression of identity in its most basic and most profound sense. A visual manifesto in miniature viewed for a brief moment needs to make an instant impact. Patrick Belanger, artisan designer and owner of Drifter Media, understands this at the cellular level.
The card he designed embraces his niche – branding and packaging services to the merchant-craftsperson – with its handcrafted look and feel. Using a wood veneer is a natural fit in promoting the company’s ideology for sustainable design.
The logo, comprised of a pattern that resembles a coat of arms and typography that gives a feel of the sea, is printed CMYK in biodegradable, plant-based biomass inks. Each card is unique depending on the ink reaction and the section of grain cropped in its final size. Gluing the 32 pt. Bright Maple Veneer for a two-ply gives it just enough thickness to be durable.
(And if you have a minute, watch the video on Belanger’s website to discover his real inspiration.)
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