We find ourselves on something of a “wood grain kick” lately, fueled by the recent introduction of Neenah’s CLASSIC Woodgrain paper [Get Swatchbook]. So when we saw EnZed Design’s fantastic wood-grain business card for 600 Grit we were primed to fall in love. As their client specializes in fine wood design, they clearly wanted to go for a business card that seemed as substantial and tactile as their products.
For that chunky feel they went for a duplex lamination of Gmund Savanna 111 lb. Cover on the front and 100 lb. Cover Colorplan [Get Swatchbook] on the back. The Savanna in Tindalo is a close approximation to fine wood furniture, something made all the more convincing by the eight horizontal die cuts through the center.
“The die cutting represents slats of wood intersecting,” explains designer Helen Young, “inspired by [the client’s] custom bench design that slides open to be longer.” Ironically, these cuts actually make the business card appear to be even more substantial. (Hmmm…. perhaps our next webinar should be Paper Psychology 101?)
Letterpress printed business details using such a muted hue were the perfect choice, giving the effect of a piece of wood that’s been engraved rather than printed upon. Who wooden be proud to present this business card as their own? (Pun complaints to the usual address…)
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