Cossette Communications Inc. created a red-hot business card for client Wildfire Experiential and Events. It’s so hot that if you have a match, you can start a fire with it.
The design team enlarged the two diagonal strokes that create the capital “W” in the Wildfire logo and placed those shapes on the back of the business card. The shapes were further broken down into a bitmapped-looking diamond pattern. Metropolitan Fine Printers applied a spot sandpaper coating to each stroke. It supplies just enough friction to ignite that match.
Topkote Dull Cover printed with one PMS red and an overall matte varnish give a decidedly smooth finish to all other parts of the piece, which make that gritty coating stand out even more. Woosh! So cool … in the hottest sense of the word.