Unisource UVu Call for Entries Booklet


Well, I’m sure Carter Hales Design Lab wasn’t eligible to enter this piece into the 2014 Unisource Canada Design and Print Excellence Awards competition (they designed it), but the call-for-entries booklet is certainly a winner.

Its fluorescent palette is the first you see – bright and energetic – to get entrants all excited about submitting. Then you’ll notice six stepped four-pagers that are saddle stitched with only one staple at the foot of the booklet … no, wait … I mean the top of the booklet … no, wait! There are two versions: French and English. So depending on which way you flip it, you’ll get the language that speaks to you.

With pure creative delight, the design team incorporated completely different illustrations and patterns on each panel, which could have easily been used as posters. Typography is also executed with the same creative abandon. The Classic Laid Text adds just the right amount of texture.




Project Details

Title Unisource UVu
Call for Entries Booklet
Client Unisource Canada Inc. Date April 2014 Design Carter Hales Design Lab Print Metropolitan Fine Printers Vancouver, BC Paper Neenah Classic Laid
Avalanche White 80 lb. Text

Production Details

Dimensions 8.5 x 11.75" Print Quantity 1,500 Production Time 11 days Printing Method Offset Number of Colors 6 colors (all UV inks - black, metallic, PMS, 3 florescents) Finishing and Binding Saddle stitch


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