St. Lucia Travel Brochure


Lapping ocean. Check. Azure sky. Check. Singing birds. Check. Breathtaking vistas. Check. Soothing amenities. Check. Everything you need for a tropical paradise experience. Now … how do you convey all that luxury and relaxation in a printed marketing piece? You wrap it all up in texture of course!

The designers of this amazingly textural brochure took inspiration from a banana leaf. The leaf is printed on both sides to look like the real deal. And yes of course, it’s diecut to give us the shape. But here’s that something extra that takes good design work to great.

Thanks to the silk finish of the Astrolite and some incredibly positioned embossing, the outer wrap FEELS like an actual banana leaf. Since embossing on one side produces debossing on the opposite side, you get that three-dimensional quality that takes this travel brochure to an attention-grabbing level. I know I’m ready to book a reservation!

St. Lucia Travel Brochure was featured as a Paper Inspiration.


Project Details

Title St. Lucia Travel Brochure Client Santa Lucia Tourist Board Date January 2013 Design Jonathan Plazonja, ISM
Boston, MA
Print RR Donnelley
Bedford, MA
Paper Monadnock Astrolite Silk White 65, 80, 100 lb. Cover, 80 lb. Text

Production Details

Dimensions 8.5" x 8.5 “ Page Count Varies, up to 12 Print Quantity 20,000 Production Time 15 days Printing Method Offset Number of Colors CMYK Finishing and Binding Die-cut, emboss, channel score; Leaf: satin aqueous coating


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