Water for People


This letterhead and identity fill our design cup to overflowing with refreshing, effective and satisfying creative. All the pieces – pocket folder, letterhead, business card – seamlessly come together in way that mirrors the thoughtful mission of this organization.

For the logo, the designers used simple dots and strokes to paint a picture of people and water droplets. The elements are inverted to reflect their silhouettes onto a pool of water. A palette of rainbow colors adds life to the mix.

Diecut diagonal slits on the inside of the pocket folder (done in French Construction Charcoal Brown) echo the feel of the logo and recall rainfall. The diecuts aren’t just decoration though, but serve to hold business materials snugly in place.

Our favorite has to be the business card produced on clear PVC material treated to look frosted. The translucent look brings water to mind once again. The amazing printing process used four PMS colors, flood matte UV and spot gloss UV over six whites, one PMS and flood matte UV.  A slight notch is diecut on the right side of the cards to accommodate a label that personalizes the card for each user.

 Water for People was featured as a Paper Inspiration.


Project Details

Title Water for People Client Water for People Date March 2010 Design Duffy & Partners Print Latitude (formerly Print for Change)
Minneapolis, MN
Travel Tags, Inver Grove Heights, MN
Paper Business Cards:
26 mil Clear PVC, frost treated
Business Card Labels:
Classic Crest Label Solar White
70 lb. Text
Brand Guidelines Pocket Folder:
French Construction 100 lb. Cover

Production Details

Dimensions Cards: 3.5" x 2"
Labels: .75” x 4”
Folders: 9" x 12"
Letterhead: 8.5" x 11”
Envelopes: #10
Print Quantity Cards: 15,000
Labels: 500 each of 35 names
Folder: 1,000
Production Time A few weeks Printing Method Various Number of Colors 4 colors (PMS), flood matte,
UV Spot Gloss
Finishing and Binding Cards: Diecut round corners
Labels: Kiss-cut
Folders: Diecut, folded, glued


Leave a reply

Your email address will not be published. Required fields are marked *


© 2002 - 2024 PaperSpecs

Log in

Forgot your details?