To ensure the optimal result, we researched the company’s environment as well as our client’s and his objectives.
Vienna Woods is a New Zealand company that specializes in providing natural looking, high-quality engineered timber and laminate flooring. When Anagrama set out to update the company’s identity, the firm naturally centered the design around one element: Wood. Its qualities, including texture, form and color, are the core inspirations for the brand.
“We exploited these details and amplified their dimensions in order to get to the essence of the material, which is conformed by organic curves,” Anagrama says.
Graphic components found in the modulation of wood tiles were the inspiration for the brand’s stationery, including the business card, which is printed on Neenah Classic Cotton 88 lb. Cover in Solar White.
Anagrama replicated and incorporated the uneven distribution of logos found on the back of wood tiles and the cut-in and cut-out structure found in its contouring. The notched cards thus can be connected and stacked just as flooring is connected, piece by piece. The firm chose Pantone Warm Gray 10 U and Pantone Cool Gray 1 U to evoke the hues of the company’s products.