Turnstyle Stationery

This studio typographically invites you to literally turn the business card (plus the notecard, letterhead, label and envelope) around to connect with the logo and its literal meaning, imparting an extra dose of memorability to the identity.

The sophisticated stationery design remains lithe and delicate under the restrained use of multiple print techniques (blind embossing, edge gilding and foil stamping) and a strong color palette (black, red and gold).

For all its exciting eccentricities, like the red diagonal slash through most of the contact information on the business card (a nod to the fact that the only thing we really want to know is the email address), each stationery item remains true to classic human elements.

From the Savoy Natural White Cover and Eames Painting White Vellum Text to the Strathmore Soft Writing Label and Via Light Green Smooth Cover, gentle colors soothe the eye and thick, tactile stock connects us as only print can.

Turnstyle Stationary was featured as a Paper Inspiration.


Project Details

Title Turnstyle Stationery Client Turnstyle Date June 2011 Design Designer: Michelle Yang
Creative Directors: Ben Graham & Steve Watson
Print Evolution Press, Inc.
Seattle, WA
Paper Business Cards: Reich Savoy Natural White 236 lb. Cover, Letterhead/envelopes: Neenah Eames Painting White Vellum 80 lb. Text, Mailing label: Mohawk Strathmore Soft Writing Label, Notecard: Mohawk Via Light Green Smooth 80 lb. Cover

Production Details

Dimensions Varies Print Quantity 500 to 7,000
depending on the piece
Production Time Approximately 1 month Printing Method Offset, digital, letterpress Number of Colors Black, red, and metallic gold spot colors Finishing and Binding Blind emboss, gold gilding, foil stamping, diecutting, saddle stitching, special handwork

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