World’s Most Expensive Business Card

81wmebusinesscard

I’m truly at a loss for words adequate enough to do this business card justice. I picked it up and began a Lilliputian adventure in a 5.5-square-inch world.

My first stop was the side of black Plike printed with silver and laser diecuts that showed an amazing field or orange underneath. Loved the geometric pattern and rumble strip texture it created.

I have to admit that my mind wasn’t truly blown until I turned the card over and saw white Plike embellished with the visage of the card bearer done in white thermography. I couldn’t stop rubbing my fingers over the glasses and the goatee. And that’s when I discovered it … a diecut trap door in the thermographed forehead.

I teased it open … the underneath was printed too! Wait a second … there’s a tiny fortune-cookie type insert between the layers of the business card! How did they get that in there without bending it or getting glue all over it? Check out this video to fully appreciate the ingenious jig used for the hand gluing and assembly process.

So what do we have? Well, there’s offset printing, thermography, digital printing, laser diecutting, hand lamination, hand assembly, three papers (Black Plike, White Plike and Classic Crest Cover DT), three different steel rule dies, countless hours of design, testing and production (just by the designers, let alone the printers). Wonderful, amazing, stupendous!

Project Details

Title World's Most Expensive Business Card Client REACTOR // design studio Date January 2010 Design Clifton Alexander, Chase Wilson,
Abby Orlando
Print AC Printing Company
Olathe, KS
Paper Gruppo Cordenons Plike Black and White; Neenah Classic Crest Cover DT

Production Details

Dimensions 3.5" x 1.625" x 1/16" thick Print Quantity 500 Production Cost $6 per card, not including hours of design and assembly Production Time 1 month Printing Method Offset, thermography, digital Number of Colors 3 spot colors (double-hit fluorescent orange PMS 804 + dark silver + white thermography) Finishing and Binding 3 different steel rule diecuts, laser diecut, hand inserted fortune, all hand assembled using Super 77 and a very slick system to block out areas of the card that did not need glue
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