Digital printing is fast becoming the designer’s answer to the fabled magic lamp – whatever wishes you can come up with can now be quickly granted by this printing genie. Bold colors printed on 100% cotton paper with three different backings for your business cards? Done! This is something that Hagopian Ink discovered to its delight when the design firm crafted these gorgeous business cards for themselves to illustrate their tagline: “Creative Campaigns That Drive Results.”
Explains Creative Director and President Christina Hagopian:
“We used 100% cotton Crane’s Lettra Paper, [Get Swatchbook] which has the feel of fabric and the look of hand made art paper. It is a thick cotton stock that is durable yet elegant. The cards printed digitally, with 2 sided boards pasted together for a double-thick weight. Each side featured gold foil stamping, as well as gilded edges. The design showcased three different ink patterns on the back of each card, reminiscent of fine Italian marbled papers….”
As my recent visit to Dscoop demonstrated to me, designers have already woken up to the small print run and variable data benefits of digital printing, but have yet to fully appreciate just how individualistic and handmade digital pieces can be made to seem. Using fingertip-pleasing papers such as Neenah’s Crane’s Lettra for Digital is an excellent way to combine the best of both worlds.
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