BRIM Hat Boutique


When I was learning how to use a sewing machine in 4H Club, they gave me a sheet of paper imprinted with straight and curved lines. I was supposed to take that flimsy piece of paper, stick it under the presser foot (for you uninitiated, that’s where the needle is), and trace a threadless outline to get the hang of it.

That could have easily been the inspiration for these “stitched” business cards, but the designer says they came from thinking about what a billionaire Arab sheik would want if one were to hand him a business card representing a hat boutique.

I don’t know anything about billionaire people of any sort, but I can say that my first impulse was just to rub these lovelies all over my face. Oh the sweet plushiness! The feel of 1,000 gsm (Um, that’s 64 pt.  – accomplished by adhering two sheets of 500 gsm Somerset together) is unforgettable and “perfect” for accomplishing the illusion of  some magical letterpress that can print two-sided (sans the reverse image on the back side).

BRIM Hat Boutique was featured as a Paper Inspiration.



Project Details

Title BRIM Hat Boutique Client Joelle Cruz Design Date December 2010 Design Joelle Cruz Design Agency Print Hawk Embossing, Inc.
Concord, CA
Paper Legion Somerset Radiant White Textured 185 lb. Cover

Production Details

Dimensions 2" x 3 1/8" Print Quantity 2,000 Production Time 10 days Printing Method Letterpress Number of Colors One color (Black) Finishing and Binding Pearl foil stamping, mounting two sheets together to create a 1,000g/m2 press sheet, then diecutting with 3/32" radius corners


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