The first question right off is this: Why doesn’t the idea of a dispenser that prints the latest news on the paper towels it doles out seem like a dumb idea? It actually… seems…smart. The gist: MásporMás, Mexico’s largest free newspaper, prints the latest news on the towels in special ink. Also printed: a QR code that takes users back to the newspaper’s website. Nice.
Posted in Caught Our Eye