[Video] The Disguised Portfolio

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portfolioThere’s no shortage of creative designers out there, which is why we see so many imaginatively designed résumés these days. But we really must doff the cap to Danish art directors René Schultz and Casper Christensen. Knowing the esteem in which Austrian advertising magazine Lürzer’s Archive is held in Denmark, the pair transformed their portfolio into an exact replica of the publication and sent it to various advertising agencies.

The level of thought that went into this project was phenomenal, from reverse-engineering the layouts to featuring an image on the cover from each prospective employer’s own career. And those efforts opened doors…

 

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