Despite plunging newsstand sales throughout the magazine industry, People magazine will be starting off the new year by plowing $1 million to $5 million into beefing up the quality of its paper. According to the New York Post, the move comes not in response to reader complaints, but to placate advertisers who’ve been upset by bleed through and muted ad colors.
Currently all weekly magazines published by People owner Time Inc. are printed on “a razor-thin matte-finish paper known in the industry as 29 lb. groundwood coated supercalendered-plus paper,” according to the Post. People, the only Time Inc. weekly known to be receiving an upgrade in 2014, will be moved instead to a heavier grade of paper beginning with the March 17, 2014 issue, but will retain its matte finish.