Making of 'Print Matters' Poster

Print Matters poster“Print Matters” is the name of a traveling event orchestrated by the French Paper Co. and Mama’s Sauce, two companies that spend each day proving just that. Richmond designer/illustrator Justin Tran was invited to speak at the Oct. 16th “Print Matters” event at Virginia State University, and developed a brilliant 2-color screen-printed poster to promote it. The sheet was printed on 100 lb. French Paper Co.’s Black Licorice Pop-Tone using white and gold metallic inks.

What is especially inspiring about this print is the fact that Tran took the time to film the entire poster-making process, from on-screen design to printing. Check out this fascinating video of the process, all in under 5 minutes (with a kicking’ soundtrack, no less).

Print Matters posterPrint Matters poster

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