We sometimes lament the popularity of the phrase “a picture is worth a thousand words,” mostly when we come across something that really requires a bit of an explanation. This clever ad campaign by Ogilvy & Mather’s Cape Town, South Africa office is a real jigsaw puzzle with one piece devilishly replaced with something dangerous. The tagline? “Just because it fits, doesn’t mean it’ll work. Choose Volkswagen Genuine Parts.”
Perfection! Yet good luck trying to find out anything about the production process – something we’d love to know about. Alas we must content ourselves with tittering at their mischievous substitutions.