That’s what Jeremy Renner tells you to do in the trailer for the August issue of the magazine. Wait … trailer, as in movie trailer? Yes dear print lovers, Esquire created its second movie trailer (Rated E of course!) to promote this summer issue.
Complete with a pretty youth thing in lacey skimpies, a handsome actor in a flashy red car, and that blinking-faster-than-a-human-eye typography, you gotta love how they used digital media here.
Even better, a QR code is printed on the front cover of the magazine so that folks at the newsstand can preview the issue before they purchase.