USPS Discounts for Online Merchants

The U.S. Postal Service wants to make Cyber Monday 2012 even better for online merchants this holiday season.

Designed to drive online product purchases by putting mobile-optimized promotional offers, coupons and catalogs into consumers’ hands, the USPS 2012 Holiday Mobile Shopping Promotion will offer online merchants an upfront two percent postage discount.

The discount would apply to Standard Mail and First-Class Mail letters, flats and cards (presort and automation) that include a mobile barcode or print/mobile technology — such as a QR code — that can be read or scanned by a mobile device and leads the mail recipient to a mobile-optimized shopping website.

“By offering a short-term promotion linking mail and mobile devices during the key holiday purchasing timeframe, the Postal Service is providing online merchants with an incentive designed to increase industry adoption of a physical-to-digital marketing approach,” said Gary Reblin, vice president, Domestic Products.

Mailers may also qualify for an additional one percent postage rebate on their discounted mailings if a portion of their product orders are fulfilled via Priority Mail between November 9, 2012 and December 31, 2012.

For additional information on the 2012 Holiday Mobile Shopping Promotion, go to RIBBS. Program registration opens September 15, 2012, and continues through November 21, 2012. Participants must agree to partake in a survey about the promotion. The 2012 Holiday Mobile Shopping Promotion is subject to approval by the Postal Regulatory Commission.

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