This is the name of a new campaign from Two Sides UK, who joined with UK newspaper and magazine publishers to promote the attractiveness and sustainability of print media.
The campaign features the attractiveness and sustainability of magazines and newspapers. Martyn Eustace, director of Two Sides, says, “This is a really important campaign, which is urgently needed to correct consumer misunderstandings.”
The campaign will continue to run throughout 2012 and is supported by a new website, which sets out the environmental facts about the industry, features a fun quiz and offers the opportunity to win prizes in a ‘share your paper experience’ video competition.
