The challenge to creating a business card with an online component has never been a lack of technology – QR Codes having been popping up there, too – but of finding a company that could pull off a decent-looking business card in the first place. With Moo.com’s recent announcement that it intends to enter this space, things just got interesting.
Early next year, the online printer, already known for its extremely sharp looking business cards and MiniCards, will enable users to equip cards from its premium Luxe Business line with near-field communication technology (NFC).
When an NFC-enabled smartphone touches the business card, it brings up special content on screen, such as a portfolio, video, maps, a catalog – pretty much anything. Must intriguingly, a card can be rewritten over and over so that the information contained in its microchip is never out of date.
For those who can’t wait to get their hands on the new technology, Moo.com will send one NFC card as part of a beta test to the first 150,000 people who place business-card orders. That NFC card will contain a chip that links to a Web landing page containing the user’s contact information. Nothing fancy, but it’s one small step for business cards…