AIGA Takes INitiative

In-house designers and teams face their own unique challenges. To support this group, AIGA has partnered with The Creative Group (TCG) to form “INitiative: INsights to help INhouse design teams thrive.”

Led by in-house expert Andy Epstein, INitiative is a nationwide program that will provide inspiration, advice and insights from in-house design leaders via online channels and in-person events. Here’s how you can get involved:

– For all the latest in-house news, sign up for the quarterly INitiative e-newsletter, INform, by logging in to My AIGA, and checking the “In-house news: email” option.

– Watch for INitiative videos from the 2011 AIGA Design Conference, with topics including the new role in-house teams are playing within their organizations and how in-house designers can prepare themselves for success in the future.

– Visit the dedicated INitiative page on, which is your hub for all news, information and inspiration pertaining to in-house designers and the companies where they work.

INitiative will also hit the road with AIGA chapters nationwide hosting in-house speaker presentations, training workshops, roundtable discussions and manager boot camps beginning in 2012.


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