This week we discover a business card that inventively expresses the problems plaguing the company it represents, enjoy a restaurant’s use of foil, and lose ourselves in some intricately detailed blind debossing….and for the last time, spellcheck, we mean “debossing,” not “debasing.” (Debasing comes later.) Previous Cool Cards of the Week can be found here.
Kodak Executive Business Card
One of the most interesting details to emerge from this month’s Consumer Electronics Show (CES) were glimpses of Kodak executives’ business cards – pieces of 35 mm film. Printed at the bottom: #MADEWITHKODAK. These cards dovetail nicely with the company’s recent moves designed to keep film alive in a digital world, including the CES reboot of the traditional Super 8 film movie camera. Unfortunately, the film strip business card also seems to emphasize their antiquated approach to said reboot: the sale of a Super 8 camera with digital features that nevertheless require you to send film away for processing AND copying over into a digital format at added expense.
Restaurant Business Card
We know nothing about Manchester, NH eatery The Foundry, but if their food is as delicious as their business card, count us in! Rise and Shine Letterpress printed Allison Lepine‘s design on Neenah Classic Crest Epic Black, duplexed to an impressively chunky 260 lb. “Molten iron” amber foil was lovingly poured onto black foil to bring to life that moody, craftsman-like image. Just look at that “pour” into the letter “u” – genius.
Drum Maker’s Business Card
We plead ignorance here about the apparently grand and prestigious British tradition of drum making, not so much because we didn’t know they made drums “over there,” but because any company that can live up to this exquisite card must be a refined company indeed. Usually when we see this much detail in a letterpress card hailing from Ol’ Blighty, we instantly suspect YeOldeStudio.Co.UK himself, Joe White. And of course that’s exactly who created this piece. His use of black ink to accentuate the text against the blind debossing on white paper is a hallmark of a designer at the top of his game.