For the release of the 2011 Volkswagen Touareg, the world-renowned ad agency, Deutsch, Inc., used Mohawk Via Smooth 100% PC Cool White.
The paper was selected to convey the environmental aspects of the SUV that can achieve the fuel efficiency of a sedan. Deutsch says they chose Mohawk Via to give the brochure an upscale feel that stood out from the other model brochures.
The 14-page brochure uses high-fidelity imagery to highlight the luxury and features of the Touareg. Printed by Lithographix, the cover features an overall Soft Touch Aqueous Coating, making the perfect-bound book smooth and tactile.
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