Two print pieces can use the same silver or gold ink and still feel completely different. What determines whether...
Quiz
Some embossing-die materials are better for rendering simple shapes. Others are best for projects that require sharper details or...
We all want a smooth fold. But for pocket folders and saddle-stitched pieces, durability is crucial. So which...
This type of substrate is often used when a brand wants to project an earthy or sustainable image. But...
Nothing catches the eyeDRAF (nor boosts the mood) quite like neon signs. But those high-impact inks come with one...
Of course you have to convert your files – that’s just Print Design 101, isn’t it? So how does...
Flocking is more than a soft-looking finishing technique. It adds actual dimension and a touchable texture to paper, packaging,...
When you’re designing labels for beer and wine, you will likely come across “wet strength” label papers. But does...
The beauty of this one is that it makes the cover of your book, catalog or brochure feel super-substantial....
The thicker the source material’s fiber, the heftier the paper will feel. That being the case, does wood or...
The actual basis weight of a paper (usually expressed in lbs.) is determined by weighing a certain number of...
There are many creative sustainable packaging materials from which to choose…but which of these is NOT one of them?
Some of the most exciting brochures, books and catalogs employ folds of one kind or another, each with its...
This one’s right out of Design 101. Even seasoned designers use these terms interchangeably, but are they really two...
If you’ve spent any time at all perusing papers, then you’ve noticed that some are called out in “point”...
To many, screen printing is associated with T-shirts and not much else. Yet it’s capable of so much more....
We’ve had paper made from potato starch, recycled T-shirt cotton, hemp, and yes, stone as well. But what KIND...
Embellishment techniques give you many ways to add texture to your print projects. What material was used to create...
It was a big year for print designers for several reasons. But this announcement caught many off guard....
To use Digital Flat Foiling, or “sleeking,” your artwork is first printed in black using an HP Indigo digital...
In digital printing, white toner can create stunning effects depending on whether it’s printed over or under CMYK. What...
In digital printing, white toner can create stunning effects depending on whether it’s printed over or under CMYK. What...
Everyone loves a nice perfect binding for their magazine, catalog or brochure. But there ARE limits to how thin...
Everyone loves a nice perfect binding for their magazine, catalog or brochure. But there ARE limits to how thin...
When you’re looking for a paper that feels as intriguing as it looks, you might want to use one...
Whether you’re designing packaging or a brochure, this film gives your piece a final, protective coating. But what is...
Along with the shimmer and shine of foil, this digital process also gives your work a “raised” look and...
Often the names of papers are as inspiring as the sheets themselves. Yet which of these paper names sounds...
One Christmas we sent out a tin of cookies that featured a label on which we could write the...
The post office provides incentives to encourage the use of new innovations in our mailings. How much will you...































