Answer: Sculptured Embossing!
Embossing is often referred to as the 3rd dimension in your design, and in this case who would disagree? Raising type or an image within your design adds texture by creating shadow and depth, adding allure to your brochures, letterheads and business cards.
There are 3 levels of embossing available to you: single-level, multi-level and, as seen above, sculptured embossing. (And to learn more about this amazing horse-head card, be sure to read our exclusive PRO Tip here!)