Philanthropy at its most fundamental is showing your love for humanity through acts of service. The goal for the designer of this printed piece was to honor individuals who engage in this kind of work. Wendy Ruyle at 5 by 5 Design did this admirably by communicating a visual story and an emotional response that resonates at a deep human level.
The floral pattern used on both the outer sleeve and the cover of the awards ceremony booklet reminds me of a piece of old-fashioned fabric that has been carefully preserved. Subtle shading around the outer edges of the booklet cover enhances that vintage feel.
Designing an outer sleeve adds to the sense that this booklet is a keepsake, special enough to have a protective wrapping. The booklet fits perfectly into the outer sleeve – the sign of true perfectionism at work.
The font used for the headlines is friendly and approachable in its planned imperfections. Classic Crest’s uncoated finish carries that personal touch throughout. The tiny scrolls flanking the folios and at the end of each bio are rich details drawn from the main pattern.