When creating an image using the negative space of the other, there’s a delicate balance between how much you can take away from one to give to the other.
We’re feeling a hunk of burning love for these Elvis posters. Digitally printed for the Collingwood Elvis Festival, the four versions accomplish the client’s goal (attracting a new generation of Elvis fans) with clean aesthetic and sweet retro notes.
The design team at Zulu Alpha Kilo did a masterful job of combining two images into one by making sure the vinyl record’s subtle grooves were in perfect visual harmony with the image inside the record.
Highlighting each song title with the shape of its subject matter (hound dog, motel door hanger, blue suede shoe) was playful and humorous. All that clean white space surrounding the images were effective attention-getters too. (The posters were placed on construction hoarding around Collingwood, Ontario and surrounding area.)