What moves you? Well, posters do (and cars of course)!
What the sound bite is to television, the poster is to guerilla marketing. And this series of six 24” x 36” posters for the Scion surely got a lot of folks in Canada moving to buy this youth-inspired vehicle.
The thing that revved our printing engines was the 4-color process match to the car colors, not to mention those crossovers from poster to poster … and the fine people who lined them up properly at each site!