Hays & Casey Identity

My favorite part of this identity system was the color palette along with an open and fresh feel to how all the elements came together.

The stationery was produced for an intellectual property and transactional law firm and conveys a business-like quality with the choice of the muted blue and gray tones.

There’s also a sense of modernity in its touches of silver foil and oversized ampersand in the logo. The letterhead also communicates strength and stability through the paper choice (Classic Crest Linen) as well as the selected typeface.

The business card was letterpress printed on Crane’s Lettra Pearl White Cover and round cornered for a classy extra touch. The full bleed on the back side of the business card really adds a bit of excitement to an otherwise very calm design.

Project Details

Title Hays & Casey Identity Client Hays & Casey Date October 2011 Design Stan Byers, Kelly Wallis Print Full Circle Press, Nevada City, CA
Dyna Graphics, Reno, NV
Paper Neenah Classic Crest Linen Natural White Text; Crane's Lettra Pearl White Cover

Production Details

Dimensions 8.5" x 11", 3.5" x 2", A10 envelope Print Quantity 5,000 Production Time 5 days Printing Method Offset (letterhead/envelope) and letterpress (business card) Number of Colors 3 spot colors Finishing and Binding Foil (silver), rounded corners, duplex (business card only)


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