Bond Street Bar Identity

Assignment: design for the reopening of an old watering hole targeted at a locals-only crowd. Inspiration: nonsensical behavior, mysticism, the occult, punk rock and the notion of an unbranded secret spot or clubhouse.

The palette: burnt-earth brown juxtaposed to stark white. There’s something a tad irreverent and a bit brilliant about that seemingly simple choice … particularly for the re-opening of a no-nonsense, neighborhood bar.

Character for this establishment develops through the copy (Secret Spot + Secret Knock = Bond St.) and the chunky, sans-serif type used on the coasters, napkins and matchbooks.

I love that the napkins and coasters do double-duty as the menus for the no-airs, no-pretense tavern. All the materials in this identity package convey a comfortable, get-straight-to-the-point, we’re here for good drinks, easy food and down-to-earth service.

Cheers! I’d have another round of this design team.

Project Details

Title Bond Street Bar Identity Client Bond Street Bar Date June 2011 Design Jenna Zilincar, Josh Pivnick Print American Plus Printers
Wall Township, NJ
Paper Coasters: paperboard

Production Details

Dimensions Varied Production Time 4-6 weeks Printing Method Offset, digital, screenprint Number of Colors CMYK
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