845 West End Ave Identity

59westendIDIn terms of the elegant feel, rich textures and modern styling, the stationery, business card, envelope, and pocket folder collateral are perfectly matched to the marketing brochure for the renovated Manhattan condo of the same name.

Design elements are carried through from the brochure to the identity package without sparing the details that set this project apart – metallic embossed foil stamping, Eames Canvas paper, diecut page corners.

We would also be remiss if we didn’t mention the font chosen for “845” logo – fluid, understated curves recall the era of the building’s origin while its sideways position says, “I’m all contemporary comfort and hip sensibilities.”

Project Details

Title 845 West End Ave Identity Client Atlas Capital Group
Sterling American Properties
Date May 2010 Design David Schimmel, Craig Bailey,
Antonio Mah
Print Dynagraf Inc.
Canton, MA
Paper Neenah Eames Painting Canvas 120 lb. Cover; Neenah Classic Crest 80 lb. Text

Production Details

Dimensions Various Print Quantity 1,500 Production Time 4 weeks Printing Method Offset Number of Colors 3 PMS Finishing and Binding Metallic foil emboss, diecut


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