Food Safety Training Solutions Identity

Good branding, just like good food, is all about executing the basics well and building from there. That’s why we liked the approach the designers took with their clients on this identity system.

They started with a unique and recognizable logo based on measuring spoons, which serves to anchor the suite of letterhead, envelopes, business cards and note cards – any company’s first impression to their prospective clients.

This system, designed for a business that specializes in training people who touch food served to the public, distinguishes itself by the diecut circle shape (plate of food anyone?) used on the business card and a thank you card.

The color palette of spring green and raspberry red evokes images of fresh and delicious fruits and veggies. We say “Yum!” to the whole package.

Project Details

Title Food Safety Training
Solutions Identity
Client Francine Gibson-Shaw Date September 2011 Design Laura Wallace, Amber Buhrman Print J&M Printing
Waynesboro, PA
Paper Domtar Cougar Smooth White
70 lb. Text and 100 lb. Cover

Production Details

Dimensions 8.5" x 11", #10 Envelope, Business Card: 2" round
Thank You Card: 5" round
Print Quantity 1,000 Production Time 2 weeks Printing Method Offset Number of Colors 2 spot colors Finishing and Binding Thank You Card: 5" circle diecut; Business Card: 2.5" circle diecut; flat sheet envelopes, converted for flap coverage


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