Tuesday, June 4, 2013
2 p.m. ET (11 a.m. PT)
“The audience, the message, the offer, the format, technology integration, and creative engagement techniques … there are many considerations in planning a direct-mail campaign,” says Sabine Lenz, founder of PaperSpecs.com. “And I have this advice: Put a clear process in place to coordinate all the working parts or you’ll find it a daunting, and sometimes painful, experience.”
In PaperSpecs’ next free webinar, “Direct Mail: Pushing the Envelope,” designers and brand marketers will learn precisely how to create and implement an effective direct-mail plan that will work for them.
Two of the industry’s most knowledgeable experts – foldfactory.com’s Chief Folding Fanatic Trish Witkowski; and Daniel Dejan, North American ETC Print and Creative Manager for Sappi Fine Paper – will be on hand to identify the most critical aspects of direct mail.
You’ll hear about:
- Clear action steps for designing effective direct mail campaigns
- Inspired engagement techniques and formats to fit any budget.
Special bonus: Webinar attendees will be the first to receive a copy of the NEW “ACT Now!” direct-mail guide from Sappi. It’s a creative and comprehensive resource that will surely become your go-to guide for success with mail.
Don’t miss out. Please click here to register for this free Webinar today!
