Yupo, its agency and printer got several shout-outs for its Touch of Beauty ad. One came from our friend Deborah Corn at Print Media Centr.
“Touch of Beauty really is a thing of beauty. O’Brien et al. [Yupo’s ad agency of record], Classic Color [the printer] and YUPO have created the perfect storm of creativity. Colliding together and forming something bigger than themselves, they too leave their mark in history one project at a time,” Corn said.
Classic Color accomplished some beautiful visual and tactile effects by introducing silver to the mud mask (making it appear more metallic) and using a spot sand coating to get the feel of a mud mask.
The folks at GDUSA wrote, “This ad is a true representation of what is possible when YUPO paper is matched with the creative thinking of printing press artisans.”