Like the elves of folklore who cobbled together fine footwear for the shoemaker after he went to bed (an early form of outsourcing), the elves at Structural Graphics frequently inject a third-dimension – and some much-needed relevance – into traditional direct-mail products. The results often inspire admiration and smiles, but with their recent piece for Whirlpool brand Gladiator – well, wonder is the only word for it. Wonder as in “How in the @$#! did they do that?!”
Here’s the setup:
“We helped Whirlpool brand Gladiator produce this direct marketing piece for VIPs attending a TED conference. This ultra-targeted campaign featured exclusive pricing on Whirlpool products for the recipients only. The X-ray Viewer supported the promotion by creatively teasing images of the brand’s products as they would appear in a familiar home setting, like that of their target audience.”
Created by Structural Graphics’ senior designer, Rob Kelly, this item was actually preceded by a similar design for their 2013 holiday card (see below). We get that it’s a patent-pending process, Rob, but c’mon, we’re dying of curiosity here. Spill!