Let’s pretend for a moment that we’re not automatically predisposed to adore any wine that rejoices in the name “Press Run.” How could we not appreciate a label that features such an intoxicating cocktail of print processes?
Often front and center in packaging design, foil stamping here is relegated to a supporting role – a foil, quite literally, for the delicate line work.
Indeed, the purple foil evokes thoughts of currency suggesting intrinsic value, and subtly pushes forward the pièce de résistance: the black-ink rendering of the grape press that gives the wine its name.
PRO members: Check out our ‘Designing Spirited Labels’ webinar with Stranger & Stranger founder Kevin Shaw.
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