We’ve seen some clever advertising in our day. We’ve seen some daring advertising in our day. But we’ve never seen such an unusual blend of the clever and the daring as that crafted by Berlin advertising agency Preuss und Preuss to promote the photo book Marilyn: Intimate Exposures. Begin with the life-size legs of Marilyn Monroe pasted onto a pole. Add a white skirt for them to disappear up into.
And wait for passerby to lift the skirt to check out what’s underneath:
That’s right, a QR code. Frankly, what you get when you scan it is a bit disappointing after that kind of build up – you can read a bit of the book, see some photos, and order it online. Still, for pure inventiveness this one’s going to be difficult to beat.