Fashion Addiction Identity

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look_125Fashion, like many things, can be addictive. That said, you don’t often see collateral that actually raids the visual language of addiction to get its point across, probably for reasons of taste. Poland’s No-ee-ko had no such qualms when it came up with the identity for fashion blog Look Addict. While not spectacular, the results still somehow manage to entertain for their unabashed use of drug references, especially the transformation of the syringe into an icon.

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