Logo Life

Ron van der Vlugt

Did you know? Apple’s first logo was a complex picture, a tribute to Isaac Newton sitting under an apple tree, captioned with a phrase from Wordsworth – “Newton … a mind forever voyaging through strange seas of thought … alone” – with a tag line containing the brand name: Apple Computer Co. Whew!

In this book, you can read not only the short history of the Apple logo, but about the logos of Coca-Cola, Nike, and 97 other world-famous brands. Along the way, you will see all the little steps and great leaps in the visual evolution of these logos, as well as some of their most iconic uses in brand advertising.

Publisher: BIS Publishers (October 2012) ISBN-10: 9063692609

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