Logo Design Love

David Airey

“Logo Design Love” is a guide for designers (and clients) who want to understand what creating a visual brand identity is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, you’ll find a surprisingly clear explanation of the process, using a wide assortment of real-life examples.

The author, Irish graphic designer David Airey, not only shares his experiences working with clients, including sketches and final results of his successful designs, but also uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer.

Publisher: New Riders (Dec. 30, 2009) ISBN-10: 0321660765

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