IndieGoGo Identity

gogo_125Kickstarter may get all the headlines, but IndieGoGo has helped to crowd-fund many, many creative and entrepreneurial projects, from movies and music tours to technology and art works. To reflect the varied nature of the projects the site has funded over the years, PUSH Offices abandoned the idea of one specific identity in favor of items that display a different project from piece to piece.

The core of this identity are the business cards, which were designed:

“…as pocket-sized case studies for successful campaigns, which when flipped over have employee contact information on them. Every new employee gets a stack – almost like crowdfunding trading cards, each with a different mini-case study on the back.”

PUSH also chose a color for the company that they called “GOgenta” because really, why wouldn’t you?





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