Down n’ Dirty with Domtar Promo

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lynxgarageBeautiful craftsmanship is always appreciated, but sometimes you want to dig a little deeper to revel in the details of how something is actually made. This is the thinking behind Domtar’s latest print promotion, “Lynx Garage — Pride. Passion. Performance.”

Designed to highlight the versatility of Domtar’s Opaque Ultra, this 20-page booklet employs a bright spot orange, custom foil, and an appropriately gritty embossed cover to explore the sleek-but-grimy world of hot rods. Follow the creation of these muscle machines from parts to gleaming completion, admiring the skill and craftsmanship involved along the way.

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“You might ask why we chose to show the grime as well as the gloss of taking a car from raw frame to showroom quality,” explains the piece’s promotional copy. “To us, you can’t have creativity without making a mess first. It’s about pride and doing a great job, because that’s who you are and why others rely on you. We think that’s a great metaphor for printing…”

Couldn’t say it better ourselves.

PaperSpecs Pro Members, click here to request your copy of “Lynx Garage.” SORRY THIS OFFER HAS EXPIRED.

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